What Information Do We Collect?
ULS may collect personal information from users who send in inquires and/or place orders on the Site. ULS will only collect the personal information you choose to disclose to us. The personal information we collect includes your name, billing address, shipping address, email address, credit card information (collectively, the “Personal Information”). Our website is protected by the most up-to-date and stringent data transmission security (data encoding) and privacy techniques of Internet transactions. Our website is also constantly and continually tested by multiple web security validation tools and techniques.
We may use generally-used web tracking technologies, such as cookies, in order to collect non-personally identifiable information, such as IP host address, pages viewed, search queries, impressions and other data, and may aggregate such information in a manner which does not identify any individual (“Aggregate Information”).
How Do We Use the Information We Collect?
Personal Information: We will use Personal Information submitted to us in order to deliver the services you order from us. ULS may send email marketing materials and product and other updates to you.
ULS uses Aggregate Information only in an aggregate form that does not identify the individual user, and only for us to understand the performance of the Site. For example, we may develop Aggregate Information on Web site and content usage, keeping count of return visitors to the Site and assessing which pages of the Site are most popular. This allows us to customize the Site to determine which features visitors like best to help us improve our content and site, personalize your user experience, and measure overall site effectiveness.
If we combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.
Notwithstanding the above, ULS may use Personal Information and other information collected through the Site to the extent required by law, for public safety reasons or if in ULS’s reasonable discretion, use is necessary to protect ULS’s legal rights or to protect third parties.
What Information Do We Disclose to Third Parties?
ULS does not sell or rent its mailing list, and will not disclose your Personal Information to any third parties except when necessary to do so in order to ship your service materials to you. However, ULS reserves the right to disclose any information ULS collects in connection with the Site, without further notice to you (a) to any successor to ULS’s business as a result of any merger, acquisition or similar transaction; and (b) to any law enforcement or regulatory authority , to the extent required by law or if in ULS’s reasonable discretion disclosure is necessary for public safety reasons or to protect ULS’s legal rights or to protect third parties.