Virtual production is an innovative approach to filmmaking and television production that merges the physical and virtual worlds, utilizing cutting-edge technology to create in-camera visual effects (ICVFX). This method employs real-time 3D rendering engines, also known as game engines, to generate photorealistic backgrounds, which are then displayed on large LED walls positioned behind physical sets. By synchronizing the camera with the game engine and incorporating motion tracking technology, the process enhances realism and creates a sense of perspectival depth. This entire workflow eliminates the need for post-production CGI, allowing filmmakers to capture the final shot directly in-camera.

Imagine prime time that never has to end... That's virtual production! With fully controlled set environments, real-time reflections, and deeply immersive scenes for actors and crew, the final shot can be captured in-camera with minimal to no post-production needed.

In-Camera Visual Effects. Meaning that everything captured in-camera will be your final frame, requiring little to no post production processing.

Virtual production is for everyone! We have worked on projects for film studios big and small, Fortune 500 companies and even several corporations of all sizes. Virtual production is becoming popular in all sectors of media.

This is a tricky question. While we wish it were much more straightforward, it all comes down to the size of the LED volume, and the type of LED you're looking to purchase. Since we're agnostic, we work within your budget to get your into virtual production at the most affordable cost possible.

Virtual production is different from green screen… but is it better? In some ways, yes. What makes virtual production different is it allows a production to achieve final visuals in-camera, on-set, in real time. This means, no more having to shoot on green screen, chromakey your actors and develop background environments that could take months to develop. With virtual production, this is achieved changes the shooting and post production workflow, shortening editing time. But it also allows your actors and crew to be fully immersed in your 3D visuals on-set, garnering a better performance and creating natural reflections on objects.

Yes! We build, design and modify Unreal Engine environments, specifically to use for virtual production.